Ƙaunar Michelle Yeoh ga Lululemon

'Yar wasan kasar China, Ba'amurke, Michelle Yeoh, wacce a baya-bayan nan ta samu lambar yabo ta Oscar, tana kan kanun labarai ba wai don fasahar wasan kwaikwayo kadai ba, har ma da sabbin zabukan da ta yi na fassara.Bayan lashe kyautar Oscar, Michelle Yeoh ta himmatu ga sabuwar hanyar sana'a, inda ta nuna iyawarta da hazaka a fagage daban-daban.Yayin da take yin fim a Toronto, an hango Michelle Yeoh tana ba da abinci a Asiya kuma tana sanye da tufafin Lululemon, tana ƙara burgewa a lokutan da ba ta kan allo.

Lululemon, wanda aka sani da fitaccen aikin kasuwa, an yaba shi a matsayin "LV na yoga" saboda girman girma da shahararsa.Nasarar tambarin ya haifar da sha'awar dabarun sa don ciyar da shi fiye da abokan hamayya kamar Nike Yoga, duk da cewa a farashin mafi girma.Chip Wilson, wanda ya kafa Lululemon, ya fahimci yuwuwar kasuwar wasanni ta yoga kuma ya ɗauki dabarar “kasuwanci” don sanya dabarar tambarin kamar yadda galibi ke cin abincin yoga na mata.Yunkurin yana ƙarfafa matsayin Lululemon a matsayin jagorar "tambarin kayan aikin motsa jiki na yoga."

Zaɓin Yeoh na sanya Lululemon yayin da yake jin daɗin abincin Asiya a Toronto ba wai kawai yana nuna salon ta ba ne, har ma yana dacewa da ra'ayin tufafin da ke haɗa kayan sawa da aiki.Kyakkyawan inganci, kayan aikin da aka mayar da hankali kan aikin ya zama dole ne na sirri don neman ta'aziyya da salon.Irin waɗannan ra'ayoyin suna daɗaɗawa tare da na al'ada da masu shahara.

Yayin da Lululemon ke ci gaba da faɗaɗa isar sa, labarin nasarar sa yana nuna ƙarfin sakawa a kasuwa da kuma zurfin fahimtar bukatun mabukaci.Ta hanyar shiga cikin kasuwar kayan kwalliyar yoga na mata, Lululemon ya ƙirƙiri wani hoto na musamman wanda ya bambanta kansa da samfuran kayan wasanni na gargajiya.Ƙaddamar da alamar akan ƙira da ayyuka na yoga ya sanya shi a kan gaba a masana'antar nishaɗi, sanya shi a matsayin mai tasowa da mai ƙirƙira a cikin sararin suturar motsa jiki.

Ƙaunar Michelle Yeoh ga Lululemon da gwajinta tare da fassarorin sun zo daidai da ƙa'idar tambarin rungumar haɓakawa da tura iyakoki.Kamar dai yadda Yeoh ya koma sabuwar hanyar sana'a, Lululemon ya ki amincewa da tsammanin kuma ya sake fasalin yanayin rigar yoga.Dukansu Yeoh da Lululemon sun ƙunshi ruhin juyin halitta da daidaitawa, tare da shigar da jigon nasara da sabbin abubuwa na zamani a fagagensu.